Our 12-Point Marketing Plan (and more)
This plan will get maximum exposure for your home as quickly as possible. It uses proven techniques to leverage opportunities to showcase your home – to people who can either buy it, or help us find a buyer. To accomplish this, I will use the following:
1. PRICING
Price your home strategically to be competitive with current market trends. Our Comparative Market Analysis will support our price recommendations by examing the market in your area.
2. STAGING
Stage or offer advice to showcase your home’s best features.
3. SIGNAGE
Place “For Sale” signage at your home, with a digital information code.
4. JUST LISTED
Distribute “Just Listed” marketing materials to your neighbors, encouraging them to tell others about your home.
5. MLS AND KWLS
Promote your home on the Internet using the local Multiple Listing Service (MLS) and the Keller Williams Listing Service (KWLS), linked to an extensive and growing list of real estate websites.
6. INTERNET MARKETING
Over 96% of buyers start their search online. That is why I promote your property on many internet sites including the top 3, REALTOR.com, ZILLOW and TRULIA.
We strongly rely on Social Media Marketing. Therefore your property will be seen by thousands and thousands of people using Facebook, Instagram, and Twitter.
7. PHOTOGRAPHY AND VIDEOGRAPHY
We send a professional photography company out to your home to capture its true beauty in photos and video. This gives the online buyers a first glance into your home getting them excited to tour the home in person.
8. TARGET MARKETING – AGENTS
Use targeted marketing to attract the attention of real estate agents who specialize in your neighborhood.
9. TARGET MARKETING – BUYERS
Use targeted marketing to attract buyers and investors in my contact database who are interested in homes in your price range and area.
10. AGENT TOURS
Include your home in tours for our office and the local MLS agents to gain additional exposure.
11. OPEN HOUSE
When appropriate, Implement an open house schedule that promotes your home and attracts buyers and agents.
12. UPDATES FOR YOU
Provide you with weekly updates on the marketing program, and feedback from buyers who have visited your property.
We do much, much more to get your home sold in the fastest amount of time and at the highest price, the market will allow.
